Building dreams with technology · Exploring new horizons
The 29th China (Wenzhou) Leather, Shoe Materials and Shoemaking Machinery Exhibition took place at the Wenzhou International Convention and Exhibition Center from August 20 to 22. Under the theme “A New Digital Ecosystem · Connecting the Industry Chain to a New Future,” the exhibition covered more than 50,000 m² and brought together over 600 quality exhibitors from China and abroad. As an important event for the footwear and leather supply chain, it showcased new materials, processes, intelligent equipment and progress in the industry’s green transition.

Exhibiting and connecting
After nearly three decades of growth, the Wenzhou Leather, Shoe Materials and Shoemaking Machinery Exhibition has become an influential international event and a barometer for China’s footwear and leather industries. As an automation-equipment exhibitor, Haifeng presented its latest sole-spraying technologies and system solutions for footwear manufacturers, covering automation control, spraying execution, process optimization and digital management.



Integrated spraying solutions
Haifeng’s sole-spraying solution at the exhibition was built around four principles: precision, efficiency, durability and intelligence. The equipment uses microcomputer-based automatic control and photoelectric detection to align the spray gun precisely with the sole. It can also stop spraying automatically at empty stations, count output and stop when the target is reached. A built-in fault self-diagnosis system supports stable production.
At the hardware level, the spray-color table and core components use corrosion-resistant stainless steel. A temperature-controlled drying tunnel helps ensure fast, even drying after spraying. The bubble-free spraying process produces PU soles with clearly defined edges and a defect-free surface.
Digitally, the system combines predictive maintenance, quality traceability, process data analysis, access management and remote collaboration into a complete spray-process data-management system. This helps footwear manufacturers monitor parameters in real time, trace quality and continuously improve yield.
An in-depth conversation about intelligent manufacturing
During the three-day exhibition, Haifeng’s spraying solutions attracted interest and discussion from many footwear manufacturers. The team met with buyers from major footwear-producing regions in China and from several overseas markets.
The new intelligent-equipment and digital-printing zones, together with the launch of numerous smart shoemaking machines and green polyurethane materials, sent a clear signal: digital and intelligent transformation in the footwear and leather industry has moved from a “trend” to reality.
Concurrent events, including an industry-chain summit forum and business association meetings, also explored topics such as intelligent production-line upgrades, next-generation green synthetic leather and overseas order development. In this industry environment, Haifeng is even more confident that continued investment in automation and digitalization for spraying technology is the right direction.

Opportunity and direction
In response to these opportunities, we bring more than equipment: we bring nearly 40 years of industry experience. Haifeng will continue to deepen its expertise in spraying technology.
Since beginning in 1986, this technology pioneer in China’s polyurethane equipment industry has grown from manufacturing individual machines to providing integrated solutions covering high-pressure foaming, low-pressure dispensing, spraying processes and complete production lines. Through continuous technical development, we have accumulated 51 patents and built an R&D team led by multiple senior engineers.
The exhibition has ended, but our work continues. Thank you to everyone who visited the Haifeng booth. We look forward to discussing new possibilities in intelligent manufacturing with more partners at the next exhibition.



